Why Audio is such a powerful mobile advertising medium
Written by simon, December 09th, 2010
Emotional power of sound
Sound has a unique ability to instantly transport our minds.
Within milliseconds of hearing the “Happy” of “Happy Birthday” we think of parties, presents and happiness. The first bars of a James Bond movie theme music gets us ready for bullets, espionage and Bond Girls! By singing a blues song, a musician can communicate the despair and hopelessness felt by the composer.
This happens because of the complex relationships that exist inside our brains, neural networks that tie together rhythms, melodies, memories and emotions. Music and sound instantly triggers these memories causing us to react in an emotional way – this is not optional, it’s hard wired into our human nature!
These interactions and effects are explained in the brilliant book, “This is Your Brain on Music” by Dr. Daniel Levitin.
This explains why audio is such a powerful as an advertising and branding medium.
Audio provides a medium with which you can emotionally connect with customers and fans.